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Zephyr Locks are found on lockers in schools, universities and fitness centers across the country.
The Connecticut-based company designs and manufactures the locks your children use at school and the ones you use at your local fitness center.
LITTLE LOCK. BIG SOLUTIONS.
Zephyr realized the need to differentiate in an increasingly crowded and competitive industry. With iconic brands such as MasterLock and Digilock gaining market share and delivering cutting-edge technology, Zephyr engaged Create160 to help tell their unique story.
We capitalized on Zephyr Lock’s customer service strength and innovative technology to remind our target audiences that smaller can sometimes be better. We’re the lock with one-on-one, intimate personal service for the biggest impact on the biggest, most complicated jobs. The little lock with big chops, big tech and big heart.
Brand Strategy & Positioning | Brand Story | Visual Identity | Website | Tradeshow Booth
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